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If there is a brand that today is an internet poster girl, a kind of Coca-Cola on the world wide web, that brand is AMAZON. And its success has become the message of hope for the future of e-commerce in the world. It started by selling books, a kind of 'electronic bookshelf', and today it offers a wide range of products and services capable of driving the least cyber consumers out of their minds. It has become one of the most reliable and friendly compasses for navigating this sea of noise that is the fascinating internet. What started with the claim of being only the largest bookstore on Earth, today has become the largest store of products (sells almost everything) on the planet and symbol of electronic commerce, responsible for the collapse of several competitors, the revolution of electronic books and of cloud computing.The history of Amazon
The company began to flourish in the summer of 1994 when Jeff Bezos, a young vice president of an investment fund on Wall Street, left his valuable job to make his way on the still unknown world computer network, which at the time was growing by about 2,300 % per year. The idea was audacious, to sell books online. The decision to sell books came after a survey that showed them second in a list of products that could be marketed over the internet. Music, the first option, was eliminated, as only six major record companies controlled distribution. Another survey also caught the eye of the young entrepreneur: people did not buy books by mail because there were no catalogs large enough for the varied interests of consumers. To contain a sufficiently comprehensive list, the catalog would have to be so heavy that it would be practically impossible to send it by mail. On the internet, the databases were not limited by weight or size. They could also be available for instant consultation, 24 hours a day. With all this data in hand, Jeff Bezos moved to the cold, rainy city of Seattle. And it was not by chance, in the city was located one of the largest book distributors in the country: Ingram. It took three months to raise US $ 1 million with 20 friends and other investors and officially found the company on July 5, 1994. He settled with his wife in a house in Bellevue, a working-class suburb of the city, paying rent for US $ 890. The garage became a software barn and ironically, the coffee shop at the nearest branch of Barnes & Noble, a giant chain of bookstores, meeting point for informal meetings.The timeline
1998 ● Start of sales of CD, DVD and videotapes. ● Launch of local sites in the United Kingdom (AMAZON.CO.UK) and Germany (AMAZON.DE). 1999 ● Start of sales of video games, software, electronics, toys and tools. ● Launch of AMAZON AUCTIONS, where the Internet user purchased products through auctions, in which the highest bid won. 2000 ● Launch of local sites in Japan (AMAZON.CO.JP) and France (AMAZON.FR). ● Start of sales of household and kitchen utensils, in addition to photographic products such as machines. ● Launch of AMAZON MARKETPLACE, a service where small sellers (third parties) could sell new and used products at fixed prices. 2001 ● Beginning of magazine sales. 2002 ● Launch of the local site in Canada (AMAZON.CA). ● Start of sales of office products, clothing and accessories. ● Launch of AMAZON SERVICES, sales platform that provides AMAZON e-commerce packages to other companies looking to establish or reshape their online commerce businesses. 2003 ● Start of sales of sports products, gourmet foods, jewelry, watches, edible products and hygiene products. 2004 ● Launch of the local website in China (AMAZON.CN). ● Start of sales of beauty products and musical instruments. 2005 ● Creation of AMAZON PRIME, an advantage service (with annual fee) that offers free shipping on some purchases in the American market, among other benefits such as streaming movies and TV series through the Instant Video service, more than one million songs, access to offers first-hand, loan of more than 800,000 books for Kindle readers and exclusive access to Amazon Elements, the retailer's home and hygiene product line. The service currently has more than 40 million members. 2006 ● Launch of AMAZON UNBOX, a video download service that allows Internet users to buy or rent TV series and programs, films and other video content on the web. ● Launch of the cloud computing service. ● Launch of Fulfillment by Amazon, a service where other retailers send their products to AMAZON warehouses, which is responsible for online ordering, packaging and delivery. 2007 ● Launch of AMAZON MP3 (now known as AMAZON MUSIC), a music download service that offered more than 2 million songs by more than 180,000 artists. Today its catalog offers more than 29 million songs. ● Launch of its own digital book reader, KINDLE. 2010 ● Launch of the local website in Italy (AMAZON.IT). 2011 ● Launch of the KINDLE FIRE tablet. With a 7-inch screen and costing only $ 199, the laptop was the company's main bet to rival Apple's iPad. One of the device's biggest highlights was the AMAZON SILK, a browser optimized for the KINDLE FIRE hardware. His proposal was to reduce the need for processing the device. To make this possible, some technologies were made available in the cloud, making the system smarter and more effective. The tablet can now be purchased in more than 185 countries and in 2012 it won its new version, called KINDLE FIRE HD. ● Launch of AMAZON APPSTORE, an application store that was known for making a paid application available daily. ● Launch of the local website in Spain (AMAZON.ES). 2012 ● Launch of KINDLE PAPER WHITE, a new compact digital reader with 62% more pixels than previous models. The device features the battery (duration of 8 weeks) and the technology of the screen. Unlike the LCD screens that the light is emitted for those who see, on the screen of this KINDLE the light is emitted to the bottom of the display - this makes the reader not get tired quickly. As a feature, this model features a 'time to read' feature, which calculates how much time you are spending on a chapter or book. In addition, it features seven types of fonts and several font size adjustments. 2013 ● Launch of the local website in India (AMAZON.IN) and Australia (AMAZON.AU). 2014 ● Launch of AMAZON FIRE TV, a multimedia box that connects to TV to play movies, series, music and games, through various applications, such as Amazon Instant Video, which works as an iTunes Store, offering rental or purchase of releases. ● Launch of the AMAZON FIRE PHONE, the brand's first smartphone with specifications that compete with the top of the market. It was a resounding failure, it sold 35,000 units in the first two months, and even selling it at $ 1 didn't help to reverse the situation. ● Launch of the local website in the Netherlands (AMAZON.NL). 2015 ● Launch of the local site in Mexico (AMAZON.COM.MX). ● Launch of AMAZON PRIME NOW, a service that delivers in just one hour, initially on the island of Manhattan. Currently, the service, which is available in more than 25 metropolitan regions in the United States, can only be requested by members of Amazon Prime. While delivery in up to two hours is free, deliveries in just one hour cost $ 7.99. ● Launch of AMAZON ECHO, a wireless speaker with voice control. At 23.5 centimeters in height, its cylindrical shape houses seven microphones. The device, connected to a wi-fi network, works from voice commands to perform various domestic tasks, such as playing music, creating task and shopping lists, triggering alarms, reading audiobooks, controlling various functions in the house like lights and temperature, access information on the internet, provide weather forecast and other information in real time. It can also control multiple smart devices. 2016 ● Launch of AMAZON PRIME VIDEO, streaming movies and series online that competes directly with Netflix. The service is not new, as it was already available to users of Amazon Prime, a complete subscription to the e-commerce giant that even includes fast delivery in the United States.The success of the digital book
Jeff Bezos is gifted with intelligence. He's visionary. I had thought about digitizing books for years. But it was only in 2004, with the success of the iPod, that AMAZON began investing in fact in its own digital player. At that time, three quarters of the company's revenue was generated by the sale of books, CDs and DVDs. If an iPod of the books appeared, AMAZON would have a huge problem. It was then that Bezos set up a separate team to attack (or avoid) this problem. Named Lab126, the group worked in secret in Silicon Valley, trying to make the vision of a simple digital reader (that could be operated by a grandma), light (to be held with one hand) and with a wireless connection (for that books could be purchased and downloaded instantly).Amazon Fresh
First books, then products in general and more recently food. The AMAZON chain applied all its vast experience in electronic commerce and logistics to start the project of selling fresh and perishable food that promised to make fast home deliveries at a competitive price. In August 2007, AMAZON offered the service, called AMAZON FRESH, an arm dedicated to home delivery of fresh food products such as milk, meat, eggs, fruits, vegetables, ice cream, in addition to a wide range of organic products, in the city Seattle, initially restricted to the Mercer Island neighborhood. In reality, the service came to complement the Gourmet Food and Grocery services, which have existed since 2003, but which only provide non-perishable products. A few months later the service was extended to other neighborhoods in the city such as Bellevue, Kirkland, Capitol Hill and Queen Anne. The service is currently available in approximately 30 neighborhoods in the city of Seattle and has been expanded to some areas of Los Angeles, San Francisco, San Diego, New York, Philadelphia, Baltimore, Boston and London. AMAZON FRESH has its own fleet of refrigerated trucks to deliver purchases of perishable products at home. Integration of new products into the company's portfolio has always been a constant, applying the knowledge gained from selling products to perishables was just a matter of time.The genius behind the brand
An icon of electronic commerce, Jeffrey Preston Bezos is considered in the world what Jack London was for Brazilians: a visionary and explorer who, from initially daring ideas, proved to be a guy ahead of his time with regard to trends in society. He was born on January 12, 1964 in the city of Albuquerque in the state of New Mexico, he was abandoned by his father, Ted Jorgensen, when he was just one year old. At the age of four he was adopted by Mike Bezos, a Cuban refugee. Until the age of ten, Jeff believed he was Mike's biological son. As a young man, he converted his parents' garage into a laboratory for his projects. When he was a teenager, his family moved to Miami, Florida. At high school in Miami, Jeffrey fell in love with computers. He was an exceptional student and the official speaker of the class. He studied computer science and electronic engineering at the traditional and award-winning Princeton University. After graduation, he found a job on Wall Street, where information technology was increasingly being used to study market trends. He started to work at Fitel, which was building a network for foreign trade. He remained in the finance sphere with the Bankers Trust (American bank). Then he went to work at DE Shaw, an investment company specialized in developing applications for the stock market, where he was promoted to vice-president. He founded AMAZON.COM in 1994 as one of the pioneers of electronic commerce and survived the Nasdaq 'bubble' that burst in 2000. By the end of the decade, six percent of AMAZON's shareholders were billionaires. Elected Person of the Year in 1999 by the traditional Time magazine, his company made a loss until 2003 when he started operating in the blue.The visual evolution
The visual identity of the brand has undergone some remodeling over the years. The brand's original logo was represented by a symbol that referred to the course of a river (in this case the Amazon River) inside a stylized letter A. The first change occurred in 1997 when it was adopted a new letter typography. Shortly after, in 1998 the logo gained a solid orange line under the word AMAZON.COM and a more modern and attractive typography. The current brand logo, adopted in 2000, reflected the company's business strategy at that time, which was to sell much more than just books. Therefore, the connection of the letter A with the letter Z through a symbol. The concept clearly communicated that AMAZON sold everything: from A to Z. The graphic device that connects the letter A with Z spoke of the brand's positioning: focus on the customer and cordial service. This device forms a cheeky smile with a dimple towards the Z.
The slogans
Earth's Most Customer-Centric Company. … And you're done. (2002) The world's largest book-store. (1995) Corporate data
● Origin: United States ● Foundation: July 5, 1994 ● Founder: Jeff Bezos ● World headquarters: Seattle, Washington, United States ● Brand owner: Amazon.com, Inc. ● Publicly traded: Yes (1997) ● Chairman & CEO: Jeff Bezos ● Revenue: US $ 107 billion (2015) ● Profit: $ 596 million (2015) ● Market value: US $ 351.8 billion (July / 2016) ● Brand value: US $ 37.948 billion (2015) ● International sites: 14 ● Global presence: 185 countries ● Presence in Brazil: Yes ● Employees: 230,800 ● Segment: E-commerce ● Main products: Books, electronics, food, clothing and cloud computing services ● Direct competitors: Ebay, Alibaba, JD.com, Netflix, Apple, Google, Salesforce, Oracle, Walmart and Target ● Icons: Pioneering in online commerce ● Slogan: Earth's Most Customer-Centric Company. ● Website: www.amazon.comThe value
According to the British consultancy Interbrand, only the AMAZON brand is valued at US $ 37.948 billion, occupying the number 10 position in the ranking of the most valuable brands in the world, in addition to occupying the number 15 position in the ranking of the most influential brands in the world. The company also occupies the number 18 position in the ranking of FORTUNE 500 magazine of 2016 (companies with the highest revenue in the American market).The brand in the world
The company, the world's largest online retailer, sells more than 22 million different products to 304 million customers in 185 countries, has sales of $ 107 billion (2015 data) and more than 25 distribution centers around the world, totaling more than 950,000 m² of storage space. The company's website receives more than 2.25 billion visits annually. In addition, it has fourteen international pages: in addition to AMAZON.COM in the United States, there are local sites in the United Kingdom, Germany, Japan, France, Canada, China, Spain, Italy, India, Australia, the Netherlands, Mexico and Brazil. AMAZON is the 7th most visited website on the internet, with more than 50% of the accesses made in the United States. North America alone accounted for 48% of its sales in 2015. The season with the highest sales volume is the month of December, when the company dispatches approximately 4 million orders daily to 200 countries. Did you know? ● Relentless.com ('Implacável.com', in Portuguese) was at the top of the list of possible names for the company that Jeff Bezos was creating in the middle of 1994. However, some friends thought that the word had a negative connotation, and it was only when he leafed through a dictionary, starting with the letter A, which chose the name Amazon - the world's largest river, the world's largest bookstore. But, to this day, those who access relentless.com are directed to the AMAZON website. ● AMAZON still owns several other companies, such as A9.com, which develops the e-commerce and advertising search program; Internet Movie Database (also known by the abbreviation IMDb), an online database of information about music stars, cinema, films, programs and television commercials; Alexa Internet, a service that measures how many users visit a website and other related statistics; Audible, seller and producer of audio entertainment, information and educational programming on the internet; and Zappos, online store for shoes, clothes and accessories.Amazon Coupon Codes
If you're looking for Coupon Codes or coupons at Amazon, then you'll be here at mycouponcodes.us at the right place! We update daily our coupons and offers, we search for you the best Amazon Coupon Codes and offers, you will always save on your online purchases with our coupons. At the list on top of this page, you'll see all the offers, coupons, coupon codes and discounts currently available at Amazon. Easy, right? This listing was last updated on 27 February 2021 .
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What is a Amazon coupon code?
A coupon code from Amazon is a alphanumeric code that you use to get the discount on your order. These Coupon Codes are also called coupon code, promotional code, discount code, promo code or voucher. Webshops from around the world use these types of codes to give discount to their customers on certain products or orders.
How can I use a Amazon coupon code?
An action code or promotional code from Amazon Can be used in two ways. The first way is by simply clicking on "SHOW CODE", copy the code and paste it into the shopping cart of the webshop. The other way is by clicking on 'VIEW OFFER', you will then be redirected directly to the webshop and the discount will be applied automatically.
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- Copy the couponcode from Amazon by clicking at "SHOW CODE" or "VIEW OFFER"
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- On the Amazon website select one or more products and place it into the shopping basket. When you are finished, then have a close look at the basket. Just before the actual checkout, there is somewhere the option to enter an action code, promo code, voucher or coupon code. You paste (CTRL V) here the previously copied code and the discount is applied immediately.
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